Website Visibility Checklist

Quick Read

• What the site is already doing well
• The biggest thing holding it back
• The top three fixes I would make first

Pricing Guidance

Status: □ Strong   □ Needs work   □ Missing

• Can visitors understand the likely budget, starting point, or quote process?
• What I saw:
• Recommended fix:

Service Pages

Status: □ Strong   □ Needs work   □ Missing

• Does each core service have a useful page?
• Does each page explain what is included, who it is for, and what to do next?
• Recommended pages to add or improve:

Service-Area Pages

Status: □ Strong   □ Needs work   □ Missing

• Are the cities, towns, or neighborhoods served clearly listed?
• Do area pages feel useful, not copy-paste SEO sludge?
• Recommended areas to clarify:

Real Customer FAQs

Status: □ Strong   □ Needs work   □ Missing

• Do FAQs answer buyer hesitation around price, timing, estimates, availability, and next steps?
• Which real questions are missing?
• Recommended FAQs:

Reviews + Proof

Status: □ Strong   □ Needs work   □ Missing

• Are reviews, photos, examples, and trust signals close to decision points?
• What proof exists now?
• What proof should move higher on the page?

Schema / Structured Data

Status: □ Strong   □ Needs work   □ Missing

• Is LocalBusiness, Service, FAQ, and review schema present where appropriate?
• What structured signals are missing?
• Recommended schema updates:

Google Business Profile Consistency

Status: □ Strong   □ Needs work   □ Missing

• Do website and Google profile agree on name, phone, hours, categories, services, and service area?
• Any mismatch?
• Recommended GBP/site cleanup:

Booking / Contact Path

Status: □ Strong   □ Needs work   □ Missing

• Can someone call, text, request a quote, send photos, or book without hunting?
• What makes contact harder than it should be?
• Recommended contact path fixes:

AI Visibility Prompts

Status: □ Strong   □ Needs work   □ Missing

• Does the site answer specific questions people ask Google and AI tools?
• Which answer-shaped content is missing?
• Recommended prompts to answer:

Fix-First Priority List

• Fix first:
• Fix later:
• Bottom line: