Search visibility checklist

Free Website SEO Audit

A practical SEO audit checklist for local service sites: pages, metadata, speed, structure, schema, and local signals.

Indexing Basics

Status: □ Strong   □ Needs work   □ Missing

  • Homepage is indexable
  • Important pages are not accidentally noindexed
  • Sitemap exists and includes core pages
  • Robots.txt is not blocking useful pages
Notes:

Page Targets

Status: □ Strong   □ Needs work   □ Missing

  • Each core service has a page
  • Each page has one clear search intent
  • Title tags and descriptions are specific
  • Headings match the service and location intent
Notes:

Local Signals

Status: □ Strong   □ Needs work   □ Missing

  • NAP is consistent
  • Service area is clear
  • Google Business Profile matches the site
  • Location/service language is natural
Notes:

Content Quality

Status: □ Strong   □ Needs work   □ Missing

  • Pages answer real buyer questions
  • Thin duplicate location pages are avoided
  • Photos/proof support trust
  • Internal links guide users to the next step
Notes:

Technical Basics

Status: □ Strong   □ Needs work   □ Missing

  • Mobile layout works
  • Tap targets are large enough
  • Page speed is acceptable
  • Images have useful alt text
  • Broken links are fixed
Notes:

Schema

Status: □ Strong   □ Needs work   □ Missing

  • LocalBusiness schema
  • Service schema where useful
  • FAQ schema where FAQs exist
  • Review schema only when appropriate and compliant
Notes:

Fix-First List

Status: □ Strong   □ Needs work   □ Missing

  • Critical fixes:
  • Quick wins:
  • Later improvements:
Notes:

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  • Clear “what I would fix first” next step