Indexing Basics
Status: □ Strong □ Needs work □ Missing
- Homepage is indexable
- Important pages are not accidentally noindexed
- Sitemap exists and includes core pages
- Robots.txt is not blocking useful pages
Notes:
Search visibility checklist
Free Website SEO Audit
A practical SEO audit checklist for local service sites: pages, metadata, speed, structure, schema, and local signals.
Page Targets
Status: □ Strong □ Needs work □ Missing
- Each core service has a page
- Each page has one clear search intent
- Title tags and descriptions are specific
- Headings match the service and location intent
Notes:
Local Signals
Status: □ Strong □ Needs work □ Missing
- NAP is consistent
- Service area is clear
- Google Business Profile matches the site
- Location/service language is natural
Notes:
Content Quality
Status: □ Strong □ Needs work □ Missing
- Pages answer real buyer questions
- Thin duplicate location pages are avoided
- Photos/proof support trust
- Internal links guide users to the next step
Notes:
Technical Basics
Status: □ Strong □ Needs work □ Missing
- Mobile layout works
- Tap targets are large enough
- Page speed is acceptable
- Images have useful alt text
- Broken links are fixed
Notes:
Schema
Status: □ Strong □ Needs work □ Missing
- LocalBusiness schema
- Service schema where useful
- FAQ schema where FAQs exist
- Review schema only when appropriate and compliant
Notes:
Fix-First List
Status: □ Strong □ Needs work □ Missing
- Critical fixes:
- Quick wins:
- Later improvements:
Notes:
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