Scorecard

Free Marketing Assessment

A quick scorecard for diagnosing offer clarity, visibility, trust, conversion, follow-up, and content consistency.

Score Each Area 0–3

  • 0 = missing
  • 1 = weak or unclear
  • 2 = usable but inconsistent
  • 3 = strong and current
Notes:

Offer

Status: □ Strong   □ Needs work   □ Missing

  • Can a stranger understand the service in 5 seconds?
  • Is the best-fit customer clear?
  • Is the main CTA specific?
Notes:

Visibility

Status: □ Strong   □ Needs work   □ Missing

  • Google profile is complete and active
  • Service pages exist for top services
  • Service areas are clear
Notes:

Trust

Status: □ Strong   □ Needs work   □ Missing

  • Recent reviews are visible
  • Real photos or examples exist
  • FAQs reduce buyer hesitation
Notes:

Conversion

Status: □ Strong   □ Needs work   □ Missing

  • Mobile call/text/request paths are obvious
  • Forms are short and useful
  • After-submit expectations are clear
Notes:

Follow-Up

Status: □ Strong   □ Needs work   □ Missing

  • New leads are captured somewhere organized
  • Owner alerts are fast
  • Stale leads get a follow-up path
Notes:

Content

Status: □ Strong   □ Needs work   □ Missing

  • Customer questions become posts/videos
  • Before/after proof is reused
  • One weekly content habit exists
Notes:

Priority

Status: □ Strong   □ Needs work   □ Missing

  • Highest score:
  • Lowest score:
  • One fix for this week:
  • One fix for this month:
Notes:

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  • Optional website URL review prompt
  • Clear “what I would fix first” next step