Score Each Area 0–3
- 0 = missing
- 1 = weak or unclear
- 2 = usable but inconsistent
- 3 = strong and current
Notes:
Scorecard
Free Marketing Assessment
A quick scorecard for diagnosing offer clarity, visibility, trust, conversion, follow-up, and content consistency.
Offer
Status: □ Strong □ Needs work □ Missing
- Can a stranger understand the service in 5 seconds?
- Is the best-fit customer clear?
- Is the main CTA specific?
Notes:
Visibility
Status: □ Strong □ Needs work □ Missing
- Google profile is complete and active
- Service pages exist for top services
- Service areas are clear
Notes:
Trust
Status: □ Strong □ Needs work □ Missing
- Recent reviews are visible
- Real photos or examples exist
- FAQs reduce buyer hesitation
Notes:
Conversion
Status: □ Strong □ Needs work □ Missing
- Mobile call/text/request paths are obvious
- Forms are short and useful
- After-submit expectations are clear
Notes:
Follow-Up
Status: □ Strong □ Needs work □ Missing
- New leads are captured somewhere organized
- Owner alerts are fast
- Stale leads get a follow-up path
Notes:
Content
Status: □ Strong □ Needs work □ Missing
- Customer questions become posts/videos
- Before/after proof is reused
- One weekly content habit exists
Notes:
Priority
Status: □ Strong □ Needs work □ Missing
- Highest score:
- Lowest score:
- One fix for this week:
- One fix for this month:
Notes:
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